Posts

What Is Your Business’s Silent Pulse? These 5 Questions Will Tell You…

By: Michael McQueen

Years ago, I visited an acupuncturist following the recommendation of a friend, interested to see how the experience would differ from the dozens of chiropractors and physiotherapists I had seen. Read more

Business Owner, Which of These 3 ‘R’s Is Preventing Your Progress?

By: Michael McQueen

Almost every business wants to be known for being innovative, but in a world saturated with systems and bureaucracy, not all businesses have the mindset that will get them there. Read more

Online Influencers Are Yesterday’s News… Welcome to the Creator Economy

By: Michael McQueen

We have all grown used to the trends and influencers of social media, but developments of the last year are seeing the platforms we have come to know enter a new stage. Read more

Can Your Business Be Trusted?

By: Michael McQueen

More than any other time of history, we have trust issues. As our era has seen so many of the institutions that once stood as societal backbones crumble beneath scandals, lies and alternative facts, the value of trustworthiness has skyrocketed in its scarcity. Read more

Why Sustainability Is The Most Sustainable Opportunity for Your Business

By: Michael McQueen

It wasn’t always trendy to be sustainable. In the past, speaking and acting on issues of climate change and the environment often rendered you a hippie or a leftie, or worse still, a vegan. Read more

Single Mum Victoria Coster’s ‘From Zero to CEO’ Story Will Inspire You

By: Laura Bennett

Victoria Coster was a single mum living in a housing commission unit when she decided to start her own business. Read more

“Off the Back of COVID, Every Business Owner in Australia Has Suffered” – New Podcast Boosting Businesses

By: Katrina Roe

Starting a new business has to be one of the most exciting, terrifying and risky things a person can do. If you are struggling to get a business off the ground, you are not alone. Read more

Creating Your Business Name and Slogan

By: Alex Cook

Your business name is an important part of building your brand. You want your company name to be the first thing people think of. In Australia, when people order a “Rum” drink with a soft drink, they don’t ask for a ‘Rum and Cola’, they ask for a ‘Rum & Coke’ – now that is market power. Read more

How to Maintain Momentum by Pruning Your Practices

By: Michael McQueen

One of the most valuable lessons this year has taught us is that the life we were living pre-COVID isn’t necessarily the one we are seeking post-COVID. Though we have been longing for life to get ‘back to normal’ since the pandemic hit, there are many parts of the old normal that we would do well to leave behind. Read more