Forget What Your Customer Thinks… How do They *Feel*?
By: Michael McQueen
Far from being the rationally operating, pragmatic agents we like to believe we are, more often than not our decisions arise from the seat of our emotions. Read more
Posts
Why Some Ideas are Insane Before They Are Innovative
By: Michael McQueen
At some point in history, the ideas and assumptions we take for granted were controversial. Read more
Stories Sell… Here is Why
By: Michael McQueen
Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Read more
Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy
By: Michael McQueen
In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Read more
Why Culture Could Be Your Company’s Make or Break
By: Michael McQueen
In the office, it now seems the employer and employee simply want different things. The impasse between company and worker expectations around the future of the in-office work is a key factor driving what’s become known as ‘The Great Resignation.’ Read more
Why Sustainability is a ‘Package’ Deal in Business
By: Michael McQueen
The demand for sustainability has no less than revolutionised the way companies do business. In the last decade, the move towards sustainable products, waste solutions and emissions reductions has forced businesses to pursue purpose over profits, leading the way to a new and positive form of conscious capitalism. Read more
3 Key Powers of 3D Printing
By: Michael McQueen
With abilities that seem to have come straight from the future, 3D printing is gaining traction across all industries. While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream. Read more
Managers, Business People: Are You Asking the Right Questions?
By: Michael McQueen
Albert Einstein once suggested that if he had an hour to solve a problem and his life depended on it, he’d spend the first 55 minutes determining the best question to ask. ‘For once I know the proper question,’ he said, ‘I could solve the problem in less than 5 minutes.’[1] Read more
Business Advice: Is Your Last Impression As Good As Your First?
By: Michael McQueen
We all have our own story of dealing with friction. Hours spent on hold, inefficient systems and arbitrary rules all play a role in making many customer experiences unbearable. The only outcomes of systems such as these are higher costs, confusion and irritation. Read more
Why Your Business Can’t Afford to Keep Secrets
By: Michael McQueen
A few years ago, I was running a strategy workshop with the leadership team of a global medical device firm. As we explored the disruptions that were impacting their business most, one came up that I hadn’t previously considered. Read more