As we entered a new financial year, this heralded a milestone of more than a year of living nationally in a COVID-19 world. While many organisations are attempting to uphold a state of business as usual, an analysis of the last financial year shows how the changes in consumer behaviour is set to shape the future of retail. Read more
By: Michael McQueen
Years ago, social media well and truly lived up to its name. Platforms which enabled the easy exchange of photos and statuses, these media allowed individual engagement for purely social purposes. The last decade has seen social media evolve into something much more overwhelming, addictive and ultimately lucrative than their original ‘social’ role, especially as their most native users have grown up into their most powerful and profitable consumers. Read more
Australia is a nation of consumers. Our consumption habits are impacting our physical and emotional lives with four in five Australians (80%) believing they consume significantly or much more than what they need. Are we consuming to distract ourselves from life’s stresses and if so, what can we do about it?