Personal Branding: In Need of a Makeover?
By: City Bible Forum
“I think I need a personal brand makeover”. Read more
Tag Archive for: marketing
Can Minds Be Changed in an Era of Stubbornness?
By: Laura Bennett
Despite the amount of information and varied opinions we have access to these days, it’s very easy for us to become stuck in our ways with stubbornly fixed worldviews that reflect the boundaries of our social circles and online media feeds. Read more
8 Ways to Promote Your Business For Free, Online
By: Rachel Reva
15 years ago, the yellow pages and TV ads were the only way you could get people to discover your business. Read more
The Key to the Customer Experience? Kill Confusion
By: Michael McQueen
There is no faster way to kill the customer experience than with confusion. Read more
Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful
By: Michael McQueen
Earlier this year, a cereal brand faked a whole set of endorsements and got away with it. Read more
The Robots are Writing… It’s Time to Dial Up the Humanness
By: Michael McQueen
A couple of years ago, I caught a typo in the Wall Street Journal. It was in one of the regular email newsletters that I had signed up for, called The Future of Everything. Written by staff at the WSJ, the newsletter always has a warm and conversational tone while keeping the polish and elegance of a publication of such prestige. Read more
How to Get the Stubborn to Budge
By: Michael McQueen
There are few things more frustrating than an opponent who won’t budge. Read more
Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders
By: Michael McQueen
If you have ever found yourself believing that humans only use 10 percent of their brain, that vitamin C cures a cold or that eating carrots improves eyesight, you have experienced the persuasive impact of repetition.[1] Read more
Stories Sell… Here is Why
By: Michael McQueen
Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Read more
Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy
By: Michael McQueen
In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Read more